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Date : 20 October 2010
Venue : Hotel Orchid, Mumbai, India

Social Media Marketing – One of the most powerful ways for building brands and marketing products & services in current media landscape. Companies can be ensured of a greater presence and increased popularity of their brand apart from getting an opportunity to promote their services or products to a vast base of potential customers with minimum cost in the quickest possible time. This can be achieved fortifying their marketing team with the right tools and strategies for social media marketing. It has become an integral part of our everyday lives. Given the rate at which Social Media is spreading, marketers can no more ignore this revolutionary medium. Different people assume social media in different terms. From an umbrella term defining various technologies that facilitate social interaction using words, pictures video and the like to tools used for sharing and discussing information. Various software tools and networks allow the generation of user content and it is this revolution that is shaping the next generation of web, TV, mobile, enterprise, PR, marketing comms, brand engagement and every industry sector.

Social media marketing is also about fostering relationships with your end users to continue product and service excellence. Social media websites are also growing by almost 100% year after year in India. This multi-faceted conference will equip you with a holistic approach to social media marketing, providing you with fresh ideas on brand presence, social media tools, current market risks and innovative strategies to improve your organisation’s products & services.

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SOME INTERESTING MEDIA STATISTICS : -

* Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
* Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
* LinkedIn has over 50m members worldwide..
* Facebook currently has in excess of 350 million active users on global basis.Six months ago, this was 250m…This means over 40% growth in less than 6 months.
* Flickr now hosts more than 4 billion images.
* More than 35m Facebook users update their status each day.
* Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
* Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
* Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
* Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
* There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
* There are now 11m LinkedIn users across Europe.
* Towards the end of last year, the average number of tweets per day was over 27.3 million.
* The average number of tweets per hour was around 1.3m.
* 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
* At the current rate, Twitter will process almost 10 billion tweets in a single year.
* About 70% of Facebook users are outside the USA.
* India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
* More than 250 Facebook applications have over a million combined users each month.
* 70% of bloggers are organically talking about brands on their blog.
* 38% of bloggers post brand or product reviews.
* More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

Through this summit you will examine how social media culture and social networking platforms are having a major impact on business communication, practices and processes. How can these tools be utilised, how can you employ strategies within your company to increase profitability and sustain reputation

So, In short, it can be concluded that Social Media Marketing is undergoing a lot of structural changes and is poised to grow and contribute greater revenues to the industry in years to come. Get ready!

It is with great pleasure that we invite you all to the “Social Media summit -2010″ and wish you all the very best.

KEY SPEAKERS

* Kunal Jeswani, Country Head – India, OgilvyOne Worldwide
* Arun Nair, Senior Manager – Marketing, Head – Online Initiatives, Club Mahindra
* Uday Sodhi, CEO – New Media, Balaji Telefilms
* Pankaj Muthe, Principal Consultant, SMC
* Harshil Karia, Online Strategist, FoxyMoron
* Vijay Rayapati, Head of Product Development, GizaPage
* Rajeev Dhal, Country Head, J9 Ventures
* Paritosh Sharma, Founder & CEO, Until ROI
* Deep Malhotra, Founder & Managing Partner, Gemini New Media Ventures
* Kris Lakshmikanth, Founder CEO & Managing Director, Head Hunters

KEY THEMES DISCUSSED AT THIS SUMMIT

* Why care about social media marketing (SMM)?
* Outlining the growth of social media and its benefits in today’s Asian market
* Analyzing the worldwide trends in social media & lessons to be learned for Indian market
* How should brands use social media? Illustrating with case studies
* Forecasting revenue growth for brands with ultimate utilisation of social media
* Recognizing SMM as a demand generation tool for brands, products & services to boost business growth
* Discuss and identify the innovative strategies for a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence in the market
* How social media is evolving through mobile applications – What is next for mobile social media?
* Engaging customers though mobile apps and mobile social media
* Selecting your appropriate social media agency. How can marketers use social media and achieve ROI?
* Analyzing the practices for delivering PR campaigns across multiple social media platforms
* Global marketing strategies in order to incite the user to use advanced social media services.
* Strategies on boosting the penetration of social media in smaller cities and rural areas.
* Analysing revenue generating models via various channels like (Facebook, LinkedIn, Twitter, Blogs etc)
* Establishing social media marketing as a ROI strategy while growing your brands, products and services
* SMM as a contrivance for improving customer base & brand loyalty.

WHO SHOULD ATTEND : -

SVPs, CMOs, COOs, VPs, GMs, MDs, Directors, Senior Managers, Heads within:

* Marketing
* Media Marketing
* Branding
* Digital Marketing
* PR & Publicity
* Corporate Communications
* Consumer Marketing
* Media Relations
* CRM/ Service Quality
* CSR
* Product Development

To know more about this conference please visit :
http://www.visionshopsters.com/conference-on-social-media-summit-2010.php

Contact us:

Visionshopsters
Ph : 91-22-40583020
Email: marketing@visionshopsters.com
Website : www.visionshopsters.com

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Benefitting from the rapid development of the Internet, online shopping has become more and more popular among consumers, with the share in China’s total retail sales of social consumer goods increasing from 0.24% in 2005 to 3% in H1 2010, and the trading volume growing at a CAGR of 97% during 2005-2010.

As of June 2010, China had 420 million netizens, and Internet penetration rate had climbed to 31.8% as well. Now, China’s Internet is developing upward and full of potential. Thus, the increasing improvement in Internet penetration rate has provided a good user basis for the online shopping industry.  

As far as Internet application is concerned, the application of business transaction is still at a lower level. By June 2010, the penetration rate of online shopping was only 33.8%. However, the number of business transaction users witnessed the fastest growth rate, reaching 31.4%. As the personal disposable income successively increases, and online shopping customer group increasingly becomes mature, online shopping trading volume will see a robust upward trend in the good macroeconomic environment.

The online shopping can be categorized into B2C (Business to Consumer) and C2C (Consumer to Consumer) by service mode. In China, C2C takes an overwhelming lead in the online shopping market. Online shopping experienced a robust growth in 2009, and C2C contributed to 89% of the total trading volume. Among C2C shopping platforms, Taobao holds the largest share, which achieved 83.5% in H1 2010.

With China’s e-commerce development, B2C, with smaller trading volume at present, will develop rapidly relying on legitimate product supply channels and comprehensive after-sales services, while C2C growth will drop year by year.

Currently, China’s B2C websites are experiencing growing competition, and striving for more market shares through promotion, category expansion and service improvement. Besides 360buy, Joyo Amazon and Dangdang, C2C companies such as Taobao and Baidu Youa are shifting to the B2C field.

In the meantime, many independent-sales B2C shopping websites are vigorously expanding their commodity varieties. For example, Redbaby has expanded from a store purely selling maternity and baby products to a general merchandise shopping mall selling cosmetics, household and health supplies; 360buy, originally a 3C digital products seller, also begun to sell daily necessities and household supplies in early 2009. Therefore, commodity diversification is likely to be a way out for B2C websites in the future.

Market Shares of China’s Independent-sales B2C Shopping Websites, H1 2010
  Source: ResearchInChina

In addition, the rapid growth in China’s cell phone users has turned e-commerce companies’ attention to the mobile e-commerce market. Now, some shopping websites have already begun their strategic deployment in fields such as mobile payment, mobile IM and mobile store, and taken the lead in migrating from the Internet to mobile Internet platforms.

Search engines like Google and Baidu have started to present shopping search services in line with the increasingly popular online shopping. Youdao, NetEase’s search engine, is able to provide consumers with the search for the commodities of over 200 B2C shopping malls.

Traditional giants have also sped up the B2C deployment through their own advantages. Taking advantage of their manufacturing strength, Foxconn and COFCO invested in Efeihu.com and Womai.com respectively; State Post and Suning Appliance, making full use of their channel or logistics advantages, respectively invested in Ule.tom.com and Suning.cn.

In 2010, the rise of group purchase websites has brought a new way of online shopping for Chinese netizens. Mostly providing service-type products, such websites have become popular among consumers, and experienced explosive growth in H1 2010.

For details of this report please visit http://www.researchinchina.com/Htmls/Report/2010/5942.html.

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The release of the film AVATAR on Jan. 4th in China, a new milestone in the history of cinema, demonstrated the most successful application of 3D display and computer graphic technology to date. AVATAR’s hot box office sale has not only taken the audience to experience the fantastic feelings brought by 3D technology break-through beyond the visual limitation, but also kicked off the 3D era in 2010. As the helmsman of 3D era in China, China 3D Industry Association will carry out a series of marketing events, usher you into 3D Epoch and enjoy the 3D Life.

With the support from The Ministry of Industry and Information Technology and The Ministry of Commerce of P.R.China, co-hosted by China 3D Industry Association, China Video Industry Association and China Electronics Corporation, C3D World has been successfully taken place before for 4 times. From April 9th to 11th, 2010, the 5th C3D World is scheduled to greet you at Shenzhen. The theme for 5th C3D World is “Usher into 3D Epoch Enjoy 3D Life” and the four sessions are ” 3D Industrial Policy & Trend”, “Exploration & Discussion of 3D Display Technology & System”, “Innovation& integration of 3D Content ” and” Opportunity and Challenge of 3D Industrial Application”. The event covers institutions and interpretations of 3D display policies by related state administrations and ministries, local government’s plans and measures on building up 3D hi-tech business incubators, products and technologies in the field of 3D display and digital consumer devices, 3D content production and industrial applications of virtual simulation, international and domestic trends of investment and strategies in 3D hi-tech industry, and hot issues such as 3D displays, 3D digital modeling, computer graphics and holographic images as well as technology exchange and cooperation with the purpose of promoting development of 3D consumer information industry.

3D products will emerge like bamboo-shooting after spring rains in 2010. Many consumer electronics giants, such as Sony, Panasonic, LG, Samsung, Acer, Hisense, and 3DinLife, has announced that they will produce their 3D products in a large scale. 3D TV sets, 3D displays, 3D notebooks, 3D MP4 players, 3D game players, 3D cameras, 3D video cameras, 3D printers, 3D scanners, 3D photo frames, and 3D home projectors will appear in the market and enter into households to replace similar electronic consumer products. China is one of the most energetic countries in economy and has the largest consumer market in the world. 3D electronic products have been available in developed countries and regions such as Europe, USA, and Japan, allowing their residents to experience novel entertainment of 3D products. Along with continuous improvement, popularization and awareness of 3D technologies and products, 3D products are no longer the untouchable luxury goods and will enter into ordinary households in China promptly.

The biggest highlight of 5th C3D World is the 3D Carnival Area where the visitors will take a fantastic Journey of the 3D world. It covers 3D Experience Area, 3D Participation Area as well as 3D Interactive Area. C3D World is a grand forum and exhibition which features the highest authority, the most professional specialty and the greatest influence in China 3D industry. The participants include major international and local companies who will bring to the audiences the 3D experience synchronized with the current state of the arts in the world.

The 6th C3D WORLD will be held at the New International Exhibition Center in Shanghai, along with the event of International 3D Fair 2010 co-hosted by P.R.China, Japan, Korea and U.S.A, which will be a big International platform for integration of 3D technology, products, contents, and applications. International 3D Fair 2010 covers 3D Displays, 3D Movie, 3D Comic & Animation and 3D industrial applications. It is a globally well-known cooperation platform for 3D industry. It is a tour show and has been successfully held for 4 times. It is a big honor for Shanghai to host the event. In this fair, different counterparties from U.S.A, Germany, Spain, Russia, Turkey, Israel, Japan, Korea as well as Chinese Taipei in the fields of government agencies, associations, 3D tech & application enterprises, research institutes, financial and investment institutions, academic and other stakeholders will participate. Meanwhile, hundreds of advanced 3D technology and application systems will provide live shows. Many 3D films, 3D comic & animation will be displayed and traded. There will also be a picture exhibition pioneered by the world top 3D photographer, Mr. Li Yuguang. The AVATAR team will also be invited to give a live dialogue on the backstage 3D stories.

In 2010, 3D WORLD, the monthly electronic magazine released by China 3D Association will have a new outlook with a monthly Professional Edition and a bi-monthly Popular Edition. Both will cooperate with c3D World to provide reports on 3D life Experience. In 2010, the journal of 3D WORLD will aim at becoming an in-time, fast and highly efficient publication platform.

China 3D Industry Association cordially invites you to usher into 3D epoch, enjoy 3D life and witness the rapid development of China’s 3D industry. For more information, please log on the official website.

About China 3D Industry Association (C3D)
C3D is responsible for coordinating the development of industry standards, promoting core technologies, R&D and major applications, integrating resources across industry, government, academia, and research institutes, promoting 3D technology R&D and business applications in China. C3D’s 3D informatization strategy aims at leading industrialization by informatization and advancing informatization by industrialization. C3D is the only 3D industrial organization under the leadership of the MIIT and the industry management of the China Video Industry Association (CVIA).

1.) Key Findings

Virtually all segments except some senior citizens and lower-income households, are using the Web more than ever to research products.

The percentage of Internet usage in the UK has risen from 65% in 2008 to 70% in 2009.

The online retail category “Clothing, Footwear and Accessories” recorded a growth of +22% between June 2008 and 2009.

The number of Internet shoppers in the UK is projected to reach 28 million in 2010, accounting for 73% of total Internet users.

Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the previous year.

2.) Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It  is the one-stop source for these facts.

3.) Contents

Current Trends in the E-Commerce Segment

Sales numbers and growth rates of B2C E-Commerce

B2C E-Commerce vs. retail and home shopping sales figure comparisons

Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)

Product rankings, which show the top selling assortments on the internet.

Rankings and short profiles of the main competitors

News on leading B2C E-Commerce companies

4.) About our Reports

Market reports inform top managers about recent market trends and assist with strategic company decisions

It provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

It delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

If required, Itprovides in-depth analysis for all research projects. Simply send us a request.

Table of Contents : 

1. TRENDS
Top 2010 Online Marketing Trends for UK & Europe

Internet Usage by Individuals and Households in the UK

Internet Connectivity in the UK

Internet Access in the UK by Age Groups, in %, Q1 2009

Usage of Fixed and Mobile Phone, PC, Internet and Broadband in the UK, 2002-2009

Comparison Sites in the UK

Top 10 Gaining Site Categories by Number of UK Unique Visitors, December 2008 vs. November 2008

Online Shopping Market Development Overview in the UK

Online Shopping Behavior of Consumers in the UK

Online Travel Sector in the UK

Broadband Regional Penetration and Speed in the UK

UK vs. EU Broadband & Internet usage Indicators, in %, 2004-2008

M-Commerce Trends in the UK: Use of Services

M-Commerce Trends in the UK: Mobile Ticketing

For more information please contact :

http://www.aarkstore.com/reports/UK-B2C-E-Commerce-Report-2010-41629.html

http://blogs.aarkstore.com/

From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com

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1.) Key Findings

The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the total population.

Social shopping is a new Internet trend in Poland, combining online shops with social networks for the optimization of sales.

23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009.

In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis.

Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).

2.) Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It is the one-stop source for these facts.

3.) Contents

Current Trends in the E-Commerce Segment

Sales numbers and growth rates of B2C E-Commerce

B2C E-Commerce vs. retail and home shopping sales figure comparisons

Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)

Product rankings, which show the top selling assortments on the internet.

Rankings and short profiles of the main competitors

News on leading B2C E-Commerce companies

4.) About our Reports

Market reports inform top managers about recent market trends and assist with strategic company decisions

It provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

It delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

If required, It provides in-depth analysis for all research projects. Simply send us a request.

For more information please contact :

http://www.aarkstore.com/reports/Poland-B2C-E-Commerce-Report-2010-41619.html

Releted Reports

Spain B2C E-Commerce Report 2010

Turkey B2C E-Commerce Report 2010

http://blogs.aarkstore.com/

From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
http://www.aarkstore.com

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1.) Key Findings

In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age 15+ that accessed the Internet from a home or work location, an increase of 22 percent from the previous year.

In 2008, B2C E-Commerce sales in Japan accounted for 4.5% of total retail sales, up from 4.0% in 2007.

E-Commerce growth in South Korea is higher than expected – projected to be more than KRW 20 trillion (about USD 17 billion) in 2009.

In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.

Leading Indian B2C E-Commerce players are Rediff Shopping, LG Ezbuy, Indiatimes Shopping, Yahoo India Shopping and Indiaplaza.

2.) Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. It  is the one-stop source for these facts.

3.) Contents

Current Trends in the E-Commerce Segment

Sales numbers and growth rates of B2C E-Commerce

B2C E-Commerce vs. retail and home shopping sales figure comparisons

Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)

Product rankings, which show the top selling assortments on the internet.

Rankings and short profiles of the main competitors

News on leading B2C E-Commerce companies

4.) About our Reports

Market reports inform top managers about recent market trends and assist with strategic company decisions

It provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get

For more information please contact :

http://www.aarkstore.com/reports/Asia-B2C-E-Commerce-Report-2010-41614.html

http://blogs.aarkstore.com/

Releted Reports

BRIC B2C E-Commerce Report 2010

France B2C E-Commerce Report 2010

From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
http://www.aarkstore.com

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Video Rating: 5 / 5