Marketing is civilized warfare. And as high-tech products become increasingly standardized — practically identical, from the customer’s point of view — it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as “the driving force behind the micro processor explosion,” tells how to fight the marketing battle in the intensely competitive world of high-tech companies — and win.

Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to “plan products, not devices”; how to give products a “soul”; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer’s ultimate goal.

The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel’s innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true “product.” He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today’s high-risk, fast- changing, and very lucrative high-tech arena.

Rating: (out of 24 reviews)

List Price: $ 35.00

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Ever since the advent of the web, email marketing has been used as an effective tool for marketing. But there are a number of risks that involve email marketing. People nowadays are vary of email marketing services for the fear of being exposed to spam. Spamming is the biggest danger to amongst Internet marketers who are willing to adopt it as a practice. Email marketing has been jinxed with the fear of email marketing because of some unethical Internet marketers who do not follow the right method of marketing.

Span is not only an unethical means of Internet marketing, but it also deprives users of essential Internet services. Some spammers are also capable of causing great harm to your Internet services, they can send email bombs- large email messages that clog your email server. This can happen if you hire a novice email list provider. High risk email marketing like spamming can also get you into great trouble with the ISP as unsolicited commercial emails are usually shut by systems that can also block your account.

Like spamming there are other high risk factors too, that can cause great harm to your email marketing services. Some of these are as follows: rented email list that could be a spam, home-generated email lists, unsolicited invitations etc.

While the ones mentioned above are high risk factors in email marketing, there is a low risk email marketing technique as well, Opt-in email marketing, where the users willing opt for email marketing campaigns from the website. Here the websites do not need to fear spam techniques as the enter list has willingly entered your email marketing services. In such cases the opt-in email ids do not object to your email ads and the success rate of your scheme is much higher than what it would be in case of other email lists.

As a matter of fact opt-in recipients welcome your emails. Hence, if you are truly planning to adopt opt-in email marketing services then the best way to go about it is to select opt-in email marketing services for a safe an low risk direct marketing service.

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If you are still not familiar with the words SEO, then you better get yourself chummy with it. After all, it is one of the most viral marketing strategies being used by different companies and websites all over the world. It is also one of the most effective forms of publicity.

SEO stands for Search Engine Optimization. It refers to the science and art of making your website, or pages attractive and high in traffic until it crawls to the top of the Google search results pages.  The people who are not so tech-savvy (older-generation businessmen) may cower at the sound of SEO and from what they hear about it, but really, for a Los Angeles based entrepreneur, SEO should be one feat that’s easy to stomp on. Here are a few tips on how to master SEO:

Learn the Lingo

Just like integrating yourself in a foreign country, your first step is to get better in communication. Hence, learning the language used therein. It works the same with SEO (or any other innovative marketing technique).  You may be caught up in the world of algorithms, public relations concepts and rapid fire IT principles, but you will course through it smoothly with the help of an SEO services Los Angeles expert.

Do Your Homework

After you learn the lingo, you must know by now that one of the most important things in SEO is keyword research. Therefore, this must be your next target. They are used by all search engines to rank the sites they put on the top of their results page. If you want to succeed in the paid search Los Angeles scene, you have to study the keywords and know which ones to target. Then when you find the most effective ones, incorporate them in your website content. After all, if you publish a picture or an article which has no keywords, no matter how awesome the content is, it won’t help you at all in the SEO game.

Make Your Website SEO Friendly

So your brain is now SEO friendly. Your content is local search LOS Angeles friendly too. Now the only thing that you must turn SEO friendly is your website. In SEO-speak, they call it web-crawler pages. These are web pages which can be easily seen by the search engines. Some of the best web-crawler pages/ sites are the ones which have great content, have simple navigation, load fast and most of all is updated regularly. Most of the websites which are SEO-aggressive update their site daily! So be sure to chase after them rightly!